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Starting an Amazon store in the Netherlands

Updated on 19 February 2024

The biggest e-commerce giant Amazon has become increasingly popular in the last years. Many starting and experienced entrepreneurs have started selling their goods with their own Amazon store. Since 10 March 2020, Amazon has expanded to The Netherlands. Bringing new opportunities for online vendors to start their business in the Netherlands.

Bol.com is currently the main E-commerce platform

Amazon starts out in The Netherlands 21 years after Bol.com has started its operations. Bol.com had a turnover of 2.8 billion euros in 2019, it has grown over 40% in the first quarter of 2020. In 2019 up to 47% of the turnover was generated by third party sellers and second hand sales through the platform.

Bol.com was founded in 1999 in the Netherlands, as an e-commerce store for books, electronics and gadgets. Currently, it has over 1900 employees and more than 23 million products.

More information about selling on bol.com on its official page. For Amazon Netherlands you can find more information here.

E-Commerce in the Netherlands

The Netherlands is one of the most digital economies in the world, ranking 4th place in Europe as the most digital economy out of its 28 member states. In the Netherlands, E-commerce stores have been commonplace for over a decade. Major retailers include Bol.com, Coolblue and online warehouses such as Wehkamp. Zalando is a German retailers with a big market share in the Netherlands.

Brexit and Amazon sales from the UK to Europe

Since the Brexit has finally entered into effect on 1 January 2021, all logistics between Europe and The United Kingdom has to fulfill increased customs and border procedures. This means additional costs and a longer delivery time for all EU based clients of UK based Amazon stores. This has lead to an increase in requests we have received from UK retailers opening a company in The Netherlands. Selling from the Netherlands to any country inside the European Union avoids any borders, customs, and additional time and effort.

Start with an advantage

Intercompany Solutions can assist you with the necessary VAT number, forming the company, the accounting requirements, VAT filings, and help you with the application as a reseller for Bol.com and Amazon.

Our accounting department is specialized in the accounting for E-commerce and webshops. We have experience with Amazon, Shopify, Bol.com and many more platforms.

Would you like to know more about all the advantages and how to set up your Amazon store in the Netherlands? Contact us now and our consultants will be happy to assist you further!

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