How to Establish a Dutch Fashion Company

Establishing a Dutch company can be a very exciting opportunity for many foreign (aspiring) entrepreneurs. The Netherlands offers many profitable opportunities, as well as a very stable economic, political and cultural landscape. So it’s no coincidence that thousands of foreign investors and entrepreneurs have already established a business presence in the small, but nonetheless very significant and well-known European country.

If you have such aspirations, Intercompany Solutions can assist you during the entire establishment process. We have many years of experience when it comes to Dutch business establishment, administrative support and legal advice, to name just a few services we are known for. We can take care of the entire registration process for you from A to Z for a very competitive fee that allows everyone to have a chance at success in the Netherlands.

Want to know more? Then contact us directly for personal advice or a clear quote for the services you might be interested in.

Turning your passion for fashion into a business

This article is very specifically aimed at creative entrepreneurs who have a knack for the fashion industry in general. Do you have a passion for fashion, like the kind that makes you notice every texture, color, or trend that passes by? Maybe you love designing your own looks, creating new and exciting styles, or helping others express who they are through what they wear? Or do you just like to have a brand-new look every day to suit your mood and would like others to have that same kind of liberating feeling? If so, starting your own fashion company could be one of the most exciting things you’ll ever do. You know, fashion is more than an industry; it’s actually comparable to a language of creativity and identity. Whether you dream of running a boutique, designing your own collection, or building a global online store, there’s room for every kind of vision. The fashion world celebrates individuality; it’s actually famously known for that trait. From handcrafted pieces to sustainable labels and tech-inspired streetwear, what matters most is bringing something authentic and truly unique to the table.

So, starting a fashion business combines artistry with entrepreneurship. It’s a delicate, but nonetheless a very energizing business type. It’s basically about turning creativity (chaos) into structure. This also means having to handle things like finding suppliers, managing logistics, building a brand and connecting with the right audience. The process may sound difficult, but with the right preparation and mindset, it’s absolutely achievable! If you are a fashion enthusiast, then in this article we’ll explore for you what it takes to bring a fashion idea to life. From industry opportunities and company types to logistics and growth strategies, to make sure you are on par with your dreams and ambitions. Whether you’re a designer, stylist, or fashion enthusiast ready to take the next step, this guide will help you shape your creative passion into a professional success story.

The booming Dutch fashion industry

If you are planning to start a fashion business anywhere, the Netherlands is definitely one of your top picks. If there’s one thing the Dutch do effortlessly, it’s mixing creativity with business sense. And nowhere is that clearer than in fashion. During the past decades, the Dutch fashion scene has evolved into a thriving blend of sustainability, circularity, innovation and truly bold design. From high-end concept labels to fresh streetwear collectives, there’s room for every style under the Dutch sky. The Dutch are actually also widely known for their vintage thrift shops: that’s how sustainable fashion here is. Cities like Amsterdam, Rotterdam, and Arnhem each have their own fashion heartbeat. 

For example, Amsterdam buzzes with international labels, edgy boutiques, and global e-commerce players. It’s a chic hub for all that is quality, beautiful and well-made. Rotterdam, on the contrary, brings its urban flair: raw, experimental, and full of energy. And then there is Arnhem, which quietly holds its place as a design capital thanks to its world-famous ArtEZ Institute of the Arts. In general, Dutch designers are known for thinking outside the box. Many have made a name by combining art, tech, and sustainability, which means they are continually upcycling fabrics, using 3D printing, or creating garments that tell a story to their audience. The industry has subtly shifted toward conscious fashion, with the Dutch government aiming for a fully circular textile economy by 2030. 

This means recycling, fair production and waste reduction aren’t just trends; they’re business models. But it’s not just big brands making waves. Independent designers, vintage curators and small labels are thriving here too. Things like pop-up stores, local markets and social media have made it easy to get noticed, especially when your work is authentic. The Dutch fashion community basically values originality over perfection. If your brand has a heartbeat, people will feel it. So, fashion in the Netherlands isn’t just booming. t’s evolving. It’s a place where creative entrepreneurs meet in the middle and turn creativity into something real, wearable and definitely unforgettable.

Diversity and opportunity in the Dutch fashion industry

If there’s one word that sums up the Dutch fashion scene, it’s diversity. Walk through any city, whether it’s Amsterdam’s De Pijp or Rotterdam’s Witte de Withstraat, and you’ll see it everywhere: styles colliding, cultures blending, and old and new existing side by side. It’s not a trend here; it’s a way of life. This mix gives the Dutch market a refreshing openness. Consumers are very curious and also very picky. They love trying new things, especially when a brand has a clear story or personality. So it doesn’t really matter if you’re making minimalist basics, bold prints, or cultural statement pieces, because there’s always space for it, as long as it’s genuine and comes from a unique point of view. You know, Dutch shoppers have a great radar for authenticity. They prefer “real” over “perfect.” So being yourself truly will make a huge difference when it comes to potentially achieving success.

For entrepreneurs, this creates a massive amount of possibilities. You can start small, test your ideas, adjust, and grow, all within a supportive environment. The Netherlands is also a perfect launchpad for foreign newcomers, because people here are used to international influences. For example, English is widely spoken, the business climate is transparent and collaboration and innovation are part of the Dutch culture. And the best part? You don’t have to choose between local and global. Many Dutch brands build loyal communities at home whilst also selling worldwide through online platforms. Thanks to excellent logistics and a phenomenal digital infrastructure, reaching European customers is as easy as shipping across town. In fashion, standing out often comes down to identity, and in the Netherlands, diversity isn’t a challenge; it’s an asset. This means that every unique voice adds color to the mix. If your brand has its own tone, values, or story, it won’t get lost here but become noticeable and real instead.

Reaching customers: local, online and international sales 

One of the biggest perks of starting a fashion company in the Netherlands is how easily you can reach the world from here. The country might be small, but it’s huge in connectivity, both digitally and physically. Whether you’re selling handmade accessories or running a large-scale label, you can reach your customers wherever they are. Thanks to the EU single market, Dutch companies enjoy barrier-free trade across all 27 EU countries. No customs, no extra taxes and no complicated import rules, just straightforward business between neighboring countries. That means you can sell your products in Paris, Berlin, or Rome just as easily as in Amsterdam. It’s an enormous advantage for startups that want to grow without the hassle that often slows international expansion.

Then there’s the logistical power of the Netherlands. Between Rotterdam, one of the largest ports in the world, and Schiphol Airport, a major global cargo hub, you can ship goods quickly and affordably to almost any destination. Add in its fantastic infrastructure, reliable couriers, and efficient customs processes for non-EU exports, and your supply chain is ready to go. On top of that, Dutch consumers are some of the most active online shoppers in Europe, and the country has one of the best e-commerce ecosystems in the world. Combine that with a strong digital mindset, widespread English fluency, and access to the whole EU market, and you’ve got the perfect opportunity for an international fashion brand. When you start a business here, you’re not just choosing the Netherlands; you’re actually opening pathways to the entire world.

Choosing the right business type for your fashion company           

When it comes to building your fashion brand, there’s no single way to achieve success, really. Some entrepreneurs love the personal touch of a local boutique, whilst others thrive online or in wholesale. The good news is that the Netherlands gives you the freedom to choose a setup that fits your goals, lifestyle and vision. Below we will mention some of the most common ways to bring your fashion dream to life.

Local fashion shop

Opening a physical store can be incredibly rewarding. It’s where you connect directly with customers, where they can touch the fabrics, try on your pieces and get a feel for your brand. Dutch cities have plenty of creative neighborhoods where independent shops do well, especially when they offer something unique. You’ll need to find a good location, ideally one with steady foot traffic and complementary businesses nearby. Most city centers are all great examples. Just make sure your shop reflects your story, because Dutch shoppers love brands that feel personal and genuine. Combine a small but well-curated collection with great service, and word of mouth will do wonders for you.

Online fashion store

If you’d rather skip rent and reach customers from anywhere, an online shop might be your perfect fit. The Netherlands is a digital heaven due to its high-speed internet, safe payment options like iDEAL and PayPal, and consumers who are completely comfortable shopping online. Starting an e-commerce brand here means that you can sell locally and internationally from day one. Your website is your storefront, so make sure to invest in things like beautiful product photography, clear descriptions and (of course) fast delivery. Next to that, don’t forget that social media is your best friend. Platforms such as Instagram, TikTok, and Pinterest are especially effective for fashion entrepreneurs. Furthermore, don’t forget the basics like clear return policies, transparent pricing and consistent communication. Dutch customers appreciate honesty and efficiency. If you deliver both, they’ll come back again and again.

Wholesale or distribution business

If your strength lies in production and supply rather than retail, you might consider a wholesale business model. This involves selling your products to boutiques, department stores, or online retailers instead of individual customers. The Netherlands is ideal for this because of its central location and world-class logistics network. Rotterdam’s port and Schiphol make importing and exporting materials or products fast and cost-effective. Dutch wholesalers often work with European partners, so you could easily manage distribution across the EU from one base. To stand out, focus on consistency, quality, and clear agreements, because reliability is key in wholesale relationships, especially in the Netherlands.

Designer studio or brand dependance

For international designers or established brands, setting up a Dutch branch or subsidiary can open many doors. The Netherlands is known for its creative talent and excellent design schools, such as ArtEZ in Arnhem and the Amsterdam Fashion Institute (AMFI). Collaborating with local designers, photographers, or stylists can give your brand fresh energy and credibility in Europe. Setting up a BV (private limited liability company) is often the best choice for foreign entrepreneurs. It gives your company a professional presence, limited financial liability, and access to Dutch and EU funding opportunities. Next to that, having a registered base in the Netherlands can simplify European trade and attract international partners. Whatever model you choose, the beauty of the Dutch fashion industry lies in its adaptability. You can also mix and match: run an online store alongside a boutique, or start small and scale into wholesale later. The key is to stay flexible and authentic.

Logistics and practical setup

When it comes to setting up your fashion company, the location you choose actually really matters. The Netherlands may be small, but each city and location has its own rhythm and strengths. Amsterdam and Rotterdam are ideal if you want visibility, quick access to international clients and a lively retail scene. Amsterdam shines with its mix of boutiques and global brands, while Rotterdam’s creative edge attracts experimental designers and emerging labels. 

If you’re more interested in the artistic or developmental side of fashion, Arnhem and Eindhoven offer something special. Arnhem’s ArtEZ University of the Arts and Eindhoven’s Design Academy are two of Europe’s most respected design schools, and both cities have communities that love collaboration. It’s quite common for brands to work with local students, stylists, or material innovators, which is a definite opportunity that brings fresh ideas to your collection and gives young creatives some much-needed experience. Being based in the Netherlands also means smooth logistics. With Rotterdam Port and Schiphol within reach, you can import materials and export finished products in a very small amount of time and without much hassle. The Dutch infrastructure is literally built for efficiency, and reliable delivery services make both domestic and EU shipping fast and affordable.

What kind of formalities should you think about?

Even the most creative fashion business needs a solid foundation. The first step is registering with the Dutch Chamber of Commerce (KvK). This gives you an official business registration number and automatically registers you with the Dutch tax authorities. After you do that, you will also receive your VAT number (Btw-nummer). You’ll need this for invoicing and other things like exports and imports. You’ll also need a Dutch business bank account, a registered Dutch address, and, depending on your setup, business insurance for liability or inventory. If you’re planning to hire staff, you must also register as an employer and arrange payroll taxes.

For online stores, don’t forget consumer-protection rules: clear return policies, transparent pricing, and a privacy statement are required under EU law. Finally, good bookkeeping is essential. Whether you do it yourself or use a local accountant, keeping accurate records makes tax filing much easier and keeps your business compliant. The Dutch system is clear and well-organized, so once you’ve got these basics in place, you can focus fully on what you do best: creating and sharing your designs with the world..

The importance of standing out

In a country that thrives on creativity, it’s very important to stay real and believe in your own vision and ambitions. The Dutch fashion scene has a very sharp eye for originality, but it can also spot copycats and fakeness from miles away. People here value brands that feel genuine, purposeful, and a little unexpected. If your collection tells a story or sparks curiosity, it will leave an impression that will almost guarantee success. The most successful Dutch fashion brands all share one thing: a clear sense of identity. Whether it’s minimalist chic, upcycled streetwear, or handmade luxury, they know who they are and they stay consistent. Dutch consumers, and Europeans in general, connect with that honesty. They can tell when a brand is chasing trends versus when it’s expressing something personal.

So, what makes a brand unforgettable? Often, it’s the small, unique human touches. It’s not just the designs you create but the extra little bit of service as well. Think of things like a note tucked into a package, a story you can tell behind the fabric (preferably circular), a campaign that highlights the people who made the clothes and similar little details. Because these details turn customers into loyal consumers, and that can create a community. So, don’t be afraid to experiment either. Some of the most iconic Dutch designs came from breaking the rules, like turning old materials into art, blurring gender lines, or mixing heritage styles with futuristic textures. The Netherlands celebrates bold ideas because they reflect what the country itself stands for: freedom, innovation, and individuality. All in all, success in fashion isn’t just about selling clothes. It’s about creating something that feels unique and alive.

Checklist: What do you need to register a fashion company?

Alright, so before you start sketching your next unique piece or naming your label after your dog (no judgment here), let’s talk about the practical side of starting a company. Every great fashion story starts with a few unglamorous steps: forms, registrations and a bit of administration. But don’t worry, Dutch bureaucracy isn’t as scary as it sounds. Once you’ve ticked these boxes, you’ll officially be a business owner. And then? You can go back to doing what you do best, turning imagination into something people can actually wear. So here’s a short checklist for your convenience:

• Choose your company structure (the Dutch BV is by far the most popular and practical choice)
• Register with the Dutch Chamber of Commerce and obtain a business registration number
• Apply for a VAT number
• Open a Dutch business bank account
• Acquire a registered business address in the Netherlands
• Draft general terms and conditions, especially if you start an online shop
• Arrange insurance (liability, inventory, etc.)
• Set up bookkeeping or an accountant familiar with Dutch business law
• If employing staff, register for payroll taxes and comply with labor regulations.
• For e-commerce: ensure consumer protection compliance (returns policy, privacy statement, etc.)

It’s wise to consult a Dutch business advisor or formation agency for smooth registration and help with local procedures. And this is exactly where we come into the picture, since we can take care of most of the basics for you remotely and in a very short timeframe.

The many services we can offer you

Intercompany Solutions has assisted hundreds of foreign entrepreneurs from over 50 different nationalities. Our clients range from small one-person startups to multinational corporations and everything in between. Our processes are aimed at foreign entrepreneurs, and, as such, we know the most practical ways to assist with your company registration. We can assist with the full package of company registration in the Netherlands, either ourselves or via trusted and professional partners we work closely with:

• Company establishment in the Netherlands
• Application for a VAT or EORI number
• Application for foreign VAT numbers
• Startup assistance
• Accounting services
• Administrative services
• Secretarial services
• Legal assistance
• Payroll administration
• Tax services
• OSS returns
• Intra-Community transactions declarations (ICP)
• Acquiring an Article 23 license
• Obtaining E-herkenning for your company
• Acquiring or closing G-accounts
• Transfer of shares
• Dutch company closures
• General business advice

We are constantly improving our quality standards to continually deliver impeccable services.

Contact us to establish a Dutch fashion company in just a few business days

Are you excited to storm the Dutch fashion market with your great and unique ideas? Then you should definitely contact us as soon as you can. We have a very streamlined Dutch business establishment process, which can be completed in just a few days. This means that you can start doing business almost immediately. Next to business establishment, we can also help you out with things like taxes and legal advice. Just tell us what you need and we will take care of the rest for you.